/* Editorial structure · October 2026. Scoped layout follows the existing identity. */
:root{--lr-red:#c8102e;--lr-ink:#101010;--lr-muted:#5d5d5d;--lr-line:#dedede}
.lr-diagnostic-walkthrough{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.5rem 2.5rem;counter-reset:diagnostic-step;list-style:none;padding:0;margin:2rem 0 0}.lr-diagnostic-walkthrough li{counter-increment:diagnostic-step;border-top:1px solid var(--lr-line);padding:1.25rem 0 0 3rem;position:relative}.lr-diagnostic-walkthrough li:before{content:counter(diagnostic-step,decimal-leading-zero);position:absolute;left:0;top:1.3rem;color:var(--lr-red);font-size:1rem;font-weight:700}.lr-diagnostic-walkthrough strong{font-size:1.2rem;line-height:1.4}.lr-diagnostic-walkthrough p{font-size:1rem;line-height:1.7;color:var(--lr-muted);margin:.75rem 0 0}.lr-diagnostic-how{border-top:1px solid var(--lr-line)}@media(max-width:760px){.lr-diagnostic-walkthrough{grid-template-columns:1fr;gap:1.2rem}}
.lr-free-diagnostic .lr-diagnostic-note{color:#ccc}.lr-diagnostic-note{font-size:.875rem;line-height:1.65;color:#666;margin:1.5rem 0 0}.lr-diagnostic-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:2rem}.lr-diagnostic-grid article{border-top:2px solid #c8102e;padding-top:1.25rem}.lr-diagnostic-grid span{color:#c8102e;font-weight:bold}.lr-page .lr-diagnostic-grid h2{font-size:1.8rem;margin:.75rem 0}.lr-diagnostic-grid p{font-size:1rem;color:#555}.lr-diagnostic-next{background:#f5f5f5}.lr-diagnostic-next .lr-wrap{max-width:900px}.lr-diagnostic-next h2{font-size:2.6rem}.lr-page-diagnostico-de-marca .lr-action:after{content:none}@media(max-width:760px){.lr-diagnostic-grid{grid-template-columns:1fr;gap:1.5rem}}
html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0}*{box-sizing:border-box}.lr-skip{position:fixed;left:1rem;top:-80px;z-index:500;background:white;padding:1rem;color:#111}.lr-skip:focus{top:1rem}
.lr-header{height:88px;background:#090909;color:white;display:flex;align-items:center;justify-content:space-between;gap:2rem;padding:0 max(5vw,1.4rem);border-bottom:1px solid #ffffff24;position:relative;z-index:100}
.lr-wordmark{display:block;font-family:'LR Open Sans',Arial,sans-serif!important;font-weight:700;font-size:1.17rem;line-height:1.05;letter-spacing:-.04em;text-decoration:none;color:#fff;border-left:4px solid var(--lr-red);padding-left:12px}
.lr-nav{display:flex;align-items:center;gap:1.75rem}.lr-nav>a{font-size:.8rem;color:#dedede;text-decoration:none}.lr-nav>a:hover{color:white;text-decoration:underline;text-underline-offset:.35em}.lr-nav .lr-nav-cta{border:1px solid #ffffff60;padding:.85rem 1rem;color:white}.lr-mobile{display:none}
.lr-page{font-family:Arial,Helvetica,sans-serif;color:var(--lr-ink);background:#fff}.lr-page p{line-height:1.65}.lr-page h1,.lr-page h2,.lr-page h3{margin:0;line-height:1.04}.lr-page h2{font-size:clamp(2.15rem,4.2vw,4rem)}.lr-page h3{font-size:1.7rem;line-height:1.15}.lr-page a{color:inherit}.lr-wrap{width:min(1180px,90%);margin:0 auto}.lr-section{padding:clamp(3.7rem,7vw,6.7rem) 0}.lr-kicker{font-size:.69rem;line-height:1.5!important;font-weight:700;letter-spacing:.13em;text-transform:uppercase;margin:0 0 1.3rem;color:var(--lr-red)}.lr-deck{font-size:clamp(1.05rem,1.7vw,1.22rem);color:var(--lr-muted);max-width:640px}.lr-action{display:inline-flex;align-items:center;justify-content:center;gap:1.2rem;min-height:49px;padding:1rem 1.3rem;background:var(--lr-red);color:white!important;text-decoration:none;font-size:.85rem;font-weight:700;border:1px solid var(--lr-red);line-height:1.3}.lr-action:hover{background:#a00c24}.lr-action:after{content:'↗';font-family:'LR Symbols',Arial;font-size:1.1rem}.lr-link{display:inline-flex;gap:.8rem;align-items:center;font-size:.86rem;font-weight:700;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:.35em;line-height:1.5}.lr-actions{display:flex;align-items:center;flex-wrap:wrap;gap:1.4rem;margin-top:2rem}
.lr-hero{background:#090909;color:white;position:relative;isolation:isolate;overflow:hidden;min-height:660px;display:flex;align-items:center}.lr-hero:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,#090909 0%,#090909eb 33%,#09090977 55%,transparent 78%);z-index:-1}.lr-hero-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:76% center;z-index:-2}.lr-hero-copy{padding:5rem 0;max-width:700px}.lr-hero .lr-kicker{color:#ff5366}.lr-hero h1{font-size:clamp(3.7rem,6.5vw,6.35rem);max-width:710px;line-height:.99}.lr-hero h1 span{display:block;color:#ff4058}.lr-hero .lr-deck{color:#d4d4d4;max-width:520px;margin-top:1.7rem;font-size:1.08rem}.lr-hero .lr-link{color:#fff}.lr-hero-note{margin-top:2.1rem;color:#b8b8b8;font-size:.72rem;letter-spacing:.04em}
.lr-credentials{border-bottom:1px solid var(--lr-line)}.lr-credentials .lr-wrap{display:flex;justify-content:space-between;gap:1rem;align-items:center;padding:1.5rem 0}.lr-credentials p{margin:0;font-size:.76rem;color:#666}.lr-credentials strong{font-size:.9rem;color:#111}.lr-two{display:grid;grid-template-columns:1fr 1fr;gap:6rem;align-items:start}.lr-intro{max-width:670px;margin-bottom:2.6rem}.lr-intro p{margin-bottom:0}.lr-value{display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem;margin-top:2.8rem}.lr-value article{border-top:2px solid var(--lr-red);padding-top:1.1rem}.lr-value p{font-size:.96rem;color:#666;margin-bottom:0}.lr-value h3{font-size:1.65rem}.lr-target{border-top:1px solid var(--lr-line);padding-top:1.4rem;margin-top:2.3rem;font-size:.95rem;color:#666;max-width:850px}
.lr-shaded{background:#f5f5f5}.lr-heading-row{display:flex;justify-content:space-between;align-items:end;gap:2rem;margin-bottom:2.5rem}.lr-heading-row h2{max-width:660px}.lr-work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}.lr-work{min-width:0}.lr-work>a{display:block;overflow:hidden;text-decoration:none}.lr-work img{width:100%;height:230px;object-fit:cover;display:block}.lr-work .lr-work-copy{padding:1.3rem 0}.lr-work .lr-kicker{font-size:.62rem;margin:0 0 .6rem;color:#555}.lr-work h3{font-size:1.75rem}.lr-work p{font-size:.94rem;color:#5d5d5d;margin:.7rem 0 1rem}.lr-quote{margin:2.5rem 0 0;padding:1.8rem 0 0;border-top:1px solid #d4d4d4;display:grid;grid-template-columns:1.8fr 1fr;gap:3rem}.lr-quote blockquote{font-family:'LR Open Sans',Arial,sans-serif;font-weight:300;font-size:1.3rem;line-height:1.5;margin:0}.lr-quote figcaption{font-size:.78rem;color:#666;line-height:1.65}.lr-quote strong{display:block;font-size:.85rem;color:#111}.lr-quote a{display:inline-block;margin-top:.5rem}
.lr-dark{background:#0b0b0b;color:#fff;background-image:linear-gradient(#ffffff05 1px,transparent 1px),linear-gradient(90deg,#ffffff05 1px,transparent 1px);background-size:72px 72px}.lr-dark .lr-kicker{color:#ff5366}.lr-dark .lr-deck{color:#bfbfbf}.lr-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem;position:relative;margin-top:3rem}.lr-steps article{position:relative;border-top:1px solid #ffffff40;padding-top:2.1rem}.lr-steps article:before{content:'';position:absolute;left:0;top:-5px;width:9px;height:9px;background:#e31b2f}.lr-steps h3{font-size:1.75rem}.lr-steps p{color:#bfbfbf;font-size:.97rem;margin-bottom:0}.lr-steps small{display:block;color:#ff5366;margin-bottom:.8rem;letter-spacing:.1em;text-transform:uppercase;font-size:.65rem}.lr-note{color:#666;font-size:.83rem;line-height:1.6}.lr-dark .lr-note{color:#a9a9a9}.lr-step-note{margin-top:2.2rem;max-width:800px}
.lr-reading-grid{display:grid;grid-template-columns:1fr 1fr;gap:2rem}.lr-reading{display:block;text-decoration:none!important}.lr-reading img{width:100%;aspect-ratio:16/9;object-fit:cover;display:block}.lr-reading h3{margin-top:1.15rem;font-size:1.95rem;max-width:520px}.lr-reading p{font-size:.94rem;color:#666;margin:.8rem 0}.lr-resource-links{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--lr-line);margin-top:2.5rem;padding-top:2rem;gap:3rem}.lr-resource-links h3{font-size:1.5rem}.lr-resource-links p{font-size:.91rem;color:#666;margin:.5rem 0 .9rem}
.lr-bio{display:grid;grid-template-columns:.65fr 1.35fr;gap:5rem;align-items:center}.lr-bio img{width:100%;height:410px;object-fit:cover;object-position:center 25%;display:block}.lr-bio p{color:#666;font-size:1.03rem}.lr-contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:4rem;align-items:start}.lr-contact .hubspot-form-shell{margin:0;padding:1.3rem;border:1px solid #ddd;background:#fff;color:#171717;max-width:none}.lr-contact .hubspot-form-kicker{font-size:.68rem}.lr-contact .hubspot-form-note{font-size:.79rem}.lr-contact-email{display:block;font-size:.9rem;overflow-wrap:anywhere;margin-top:1.5rem}.lr-contact h2{max-width:480px}.lr-contact .lr-deck{font-size:1.04rem}
.lr-footer{background:#090909;color:#bbb;padding:3rem max(5vw,1.4rem) 1.5rem;font-size:.77rem}.lr-footer-top{display:grid;grid-template-columns:1fr 1fr;gap:3rem;max-width:1180px;margin:0 auto 2.5rem}.lr-footer-top p{margin:1rem 0 0;line-height:1.65}.lr-footer-links{display:flex;flex-wrap:wrap;align-content:start;justify-content:flex-end;gap:1rem 1.5rem}.lr-footer a{color:inherit;text-decoration:none}.lr-footer a:hover{text-decoration:underline;text-underline-offset:.3em}.lr-footer .lr-wordmark{color:white}.lr-footer-bottom{max-width:1180px;margin:auto;padding-top:1.4rem;border-top:1px solid #ffffff2b;display:flex;flex-wrap:wrap;gap:.8rem 1.3rem;justify-content:space-between;align-items:center}.lr-footer button{padding:0;border:0;background:none;color:#bbb;font:inherit;text-decoration:underline;cursor:pointer}
.lr-page-intro{padding:4.8rem 0;background:#090909;color:#fff;border-bottom:3px solid var(--lr-red)}.lr-page-intro .lr-kicker{color:#ff5366}.lr-page-intro h1{font-size:clamp(3.4rem,6vw,5.8rem);max-width:1000px}.lr-page-intro .lr-deck{color:#ccc;max-width:770px}.lr-page-intro .lr-actions{margin-top:1.8rem}.lr-offers{display:grid;grid-template-columns:repeat(3,1fr);gap:2.5rem}.lr-offer{border-top:2px solid var(--lr-red);padding-top:1.5rem}.lr-offer h2{font-size:2.4rem}.lr-offer p,.lr-offer li{font-size:.96rem;line-height:1.65;color:#5d5d5d}.lr-offer ul{padding-left:1.1rem}.lr-offer li+li{margin-top:.55rem}.lr-offer .lr-kicker{font-size:.65rem}.lr-faq{border-top:1px solid var(--lr-line);margin-top:2rem}.lr-faq details{padding:1.1rem 0;border-bottom:1px solid var(--lr-line)}.lr-faq summary{font-weight:700;font-size:1rem;cursor:pointer;line-height:1.5}.lr-faq p{font-size:.96rem;color:#666;max-width:800px}.lr-history{margin-top:3rem;border-top:1px solid var(--lr-line)}.lr-history article{display:grid;grid-template-columns:1fr 2fr;gap:3rem;border-bottom:1px solid var(--lr-line);padding:1.8rem 0}.lr-history h3{font-size:1.6rem}.lr-history p{margin:0;color:#666}.lr-pull{font-size:clamp(1.5rem,3vw,2.4rem);font-family:'LR Open Sans',Arial;font-weight:300;line-height:1.4!important;max-width:1000px}.lr-diagnostic{padding-top:3rem}.lr-diagnostic .lr-contact-grid{grid-template-columns:.75fr 1.25fr}.lr-diagnostic-list{padding:0;list-style:none}.lr-diagnostic-list li{margin:1.1rem 0;color:#666;font-size:.97rem;line-height:1.6;padding-left:1.2rem;position:relative}.lr-diagnostic-list li:before{content:'';position:absolute;width:6px;height:6px;background:var(--lr-red);left:0;top:.6rem}.lr-book-title{letter-spacing:-.04em!important;font-size:clamp(4rem,9vw,8rem)!important;max-width:850px!important}.lr-book-title span{color:#ff4354!important}.lr-book-themes{margin:0;padding:0;list-style:none}.lr-book-themes li{padding:1.15rem 0;border-bottom:1px solid var(--lr-line);font-size:1.05rem;line-height:1.6}.lr-book-themes strong{display:block;font-size:1.1rem}.lr-book-themes li:first-child{padding-top:0}.lr-book-form{margin-top:0}.lr-book-form .hubspot-form-shell{margin:0;max-width:none}
/* Retained editorial, resource and project pages use functional, specific imagery. */
.blog-hero.has-hero-art,.materials-hero.has-hero-art{min-height:0!important;padding:4.5rem 5vw!important;background:#090909!important}.blog-hero.has-hero-art:before,.materials-hero.has-hero-art:before{display:none!important}.blog-hero .hero-art,.materials-hero .hero-art{display:none!important}.blog-hero h1{font-size:clamp(3.3rem,6vw,5.8rem)!important;line-height:1.03!important;max-width:900px!important}.blog-hero.has-hero-art>div:first-of-type,.materials-hero.has-hero-art>div:first-of-type{width:100%!important;max-width:1000px!important}.blog-hero.has-hero-art p:not(.eyebrow){max-width:720px}.blog-card img{aspect-ratio:16/9;object-fit:cover!important;height:auto!important}.blog-card h2{font-size:clamp(1.6rem,2.7vw,2.4rem)!important}.blog-card:first-child h2{font-size:clamp(2rem,3.5vw,3.2rem)!important}.article-visual img{width:100%!important;aspect-ratio:16/9!important;object-fit:cover!important}.article-evidence{margin:2rem auto;max-width:800px}.article-evidence img{display:block;width:100%;height:auto}.article-evidence figcaption{font-size:.85rem;color:#666;line-height:1.5;margin-top:.6rem}.materials-library-card .material-benefit{display:none}.materials-diagnostic-banner{grid-template-columns:1fr!important;min-height:0!important}.materials-diagnostic-banner__photo{display:none!important}.materials-diagnostic-banner__content{padding:3rem!important}.materials-diagnostic-banner h2{max-width:850px!important}.materials-diagnostic-banner__secondary{display:none!important}.materials-hero-actions{margin-top:1.7rem}.materials-hero h1{font-size:clamp(3rem,6vw,5.2rem)!important}.materials-hero.has-hero-art img{display:none!important}.materials-hero.has-hero-art .system-lead{max-width:660px}.system-page .lr-footer{margin-top:0}.lr-page .hubspot-form-shell a{color:inherit}
@media(min-width:1500px){.lr-hero-copy{padding:6.4rem 0}.lr-hero{min-height:740px}}
@media(max-width:980px){.lr-nav{gap:1rem}.lr-nav>a{font-size:.72rem}.lr-hero h1{font-size:5.3rem;max-width:610px}.lr-hero-copy{max-width:630px}.lr-two{gap:3rem}.lr-bio{gap:3rem}.lr-contact-grid{gap:2rem}.lr-work img{height:190px}.lr-work h3{font-size:1.5rem}.lr-value,.lr-steps,.lr-offers{gap:1.6rem}}
@media(max-width:760px){html{scroll-padding-top:24px}.lr-header{height:76px;padding:0 1.3rem}.lr-wordmark{font-size:1rem}.lr-nav{display:none}.lr-mobile{display:block}.lr-mobile summary{cursor:pointer;border:1px solid #666;padding:.65rem .8rem;font-size:.79rem;list-style:none}.lr-mobile summary::-webkit-details-marker{display:none}.lr-mobile summary:after{content:' +';margin-left:.5rem}.lr-mobile[open] summary:after{content:' −'}.lr-mobile nav{position:absolute;left:0;right:0;top:76px;padding:1.1rem 1.3rem 1.6rem;background:#090909;border-top:1px solid #333;display:grid;gap:.15rem;box-shadow:0 12px 30px #0005}.lr-mobile nav a{display:block;padding:.85rem .4rem;color:#fff;text-decoration:none;font-size:.95rem}.lr-mobile nav a:last-child{color:#ff6679}.lr-wrap{width:calc(100% - 2.6rem)}.lr-section{padding:3.5rem 0}.lr-hero{min-height:0;align-items:start}.lr-hero-copy{max-width:100%;padding:3rem 0 17rem}.lr-hero h1{font-size:clamp(3.2rem,12vw,5rem);max-width:600px}.lr-hero:after{background:linear-gradient(180deg,#090909 0%,#090909f5 52%,#09090922 85%)}.lr-hero-image{height:44%;top:auto;bottom:0;object-position:83% center}.lr-hero .lr-deck{font-size:1rem;margin-top:1.4rem;max-width:540px}.lr-hero .lr-kicker{font-size:.62rem;max-width:280px}.lr-hero-note{display:none}.lr-actions{gap:1rem;margin-top:1.5rem}.lr-action{padding:.95rem 1rem;font-size:.78rem;gap:.6rem}.lr-link{font-size:.79rem}.lr-credentials .lr-wrap{align-items:start;padding:1.25rem 0;gap:1.4rem}.lr-credentials strong{font-size:.78rem}.lr-credentials p{font-size:.65rem;line-height:1.6}.lr-credentials .lr-credential-secondary{display:none}.lr-page h2{font-size:2.45rem}.lr-page h3{font-size:1.75rem}.lr-kicker{font-size:.62rem;margin-bottom:1rem}.lr-deck{font-size:1.04rem}.lr-value,.lr-steps,.lr-offers{grid-template-columns:1fr;gap:1.5rem}.lr-value{margin-top:2rem}.lr-value article{padding-top:1rem}.lr-value p{margin-top:.6rem}.lr-heading-row{display:block}.lr-heading-row>.lr-link{margin-top:1.3rem}.lr-work-grid{grid-template-columns:1fr;gap:1.6rem}.lr-work img{height:auto;aspect-ratio:16/10;object-fit:cover}.lr-work .lr-work-copy{padding:1rem 0 .2rem}.lr-work h3{font-size:1.85rem}.lr-quote{grid-template-columns:1fr;gap:1rem;margin-top:1.8rem}.lr-quote blockquote{font-size:1.15rem}.lr-steps article{padding-top:1.6rem}.lr-reading-grid{grid-template-columns:1fr;gap:2rem}.lr-reading h3{font-size:1.9rem}.lr-resource-links{grid-template-columns:1fr;gap:1.7rem}.lr-resource-links h3{font-size:1.6rem}.lr-bio{grid-template-columns:1fr;gap:2rem}.lr-bio img{width:100%;height:auto;max-height:380px;object-fit:cover;aspect-ratio:4/3;object-position:center 28%}.lr-contact-grid,.lr-diagnostic .lr-contact-grid{grid-template-columns:1fr;gap:2rem}.lr-contact .hubspot-form-shell{padding:.8rem}.lr-contact h2{font-size:2.5rem}.lr-footer{padding:2.5rem 1.3rem 1.5rem}.lr-footer-top{grid-template-columns:1fr;gap:1.6rem;margin-bottom:1.7rem}.lr-footer-links{justify-content:start;gap:.9rem 1.3rem}.lr-footer-bottom{justify-content:start;font-size:.72rem}.lr-two{grid-template-columns:1fr;gap:2rem}.lr-page-intro{padding:3.1rem 0}.lr-page-intro h1{font-size:clamp(3rem,12vw,4.5rem)}.lr-page-intro .lr-deck{font-size:1.05rem}.lr-offer h2{font-size:2.35rem}.lr-history article{grid-template-columns:1fr;gap:.8rem;padding:1.5rem 0}.lr-history h3{font-size:1.55rem}.lr-pull{font-size:1.6rem}.lr-book-title{font-size:4.5rem!important}.lr-book-form .hubspot-form-shell{padding:.8rem}.blog-hero.has-hero-art,.materials-hero.has-hero-art{padding:3rem 1.3rem!important}.blog-hero h1,.materials-hero.has-hero-art h1{font-size:clamp(3rem,12vw,4.5rem)!important}.materials-diagnostic-banner__content{padding:2rem 1.4rem!important}.lr-steps{margin-top:2rem}.lr-intro{margin-bottom:2rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* Match new navigation/link classes to the verified Unicode arrow fallback. */
.lr-page a,.lr-link,.lr-action,.lr-footer a,.lr-nav a,.lr-mobile a{font-family:'LR Symbols',Arial,Helvetica,sans-serif!important}
.lr-page-intro .lr-deck{margin-top:1.5rem}
.lr-footer .lr-footer-links a{display:inline-block!important}
@media(max-width:760px){.lr-header .lr-mobile nav a{display:block!important}}
.blog-hero h1+p,.materials-hero h1+p{margin-top:1.4rem!important}
.article-toc a{display:inline-block!important}
/* Shared editorial table system: scoped to article content. */
.article-shell .table-scroll{width:100%;max-width:100%;min-width:0;overflow-x:auto;overscroll-behavior-x:contain;margin:1.75rem 0 2rem;border:1px solid #e4d9da;border-top:3px solid #c8102e;border-radius:12px;background:#fff;scrollbar-color:#c8102e #f4eeee;scrollbar-width:thin}
.article-shell .table-scroll:focus-visible{outline:3px solid #c8102e;outline-offset:4px}
.article-shell table{width:100%;margin:0;border-collapse:separate;border-spacing:0;table-layout:auto;font-family:Arial,Helvetica,sans-serif;font-size:1rem;line-height:1.65;color:#292525;background:#fff}
.article-shell table th,.article-shell table td{padding:1.15rem 1.3rem;text-align:left;vertical-align:top;border:0;border-bottom:1px solid #e7ddde;white-space:normal;overflow-wrap:break-word}
.article-shell table thead{background:linear-gradient(110deg,#970b23,#c8102e);color:#fff}
.article-shell table thead th{background:transparent;color:#fff;font-weight:700;font-size:.9375rem;line-height:1.5;border-bottom:0}
.article-shell table tbody th{font-weight:700;color:#970b23;min-width:9rem}
.article-shell table tbody tr:nth-child(even){background:#faf5f5}
.article-shell table tbody tr:last-child>*{border-bottom:0}
.article-shell table td+td,.article-shell table th+td{border-left:1px solid #e7ddde}
.article-shell table caption{text-align:left;padding:1rem 1.3rem;font-weight:700;color:#292525;background:#fff}
.article-shell table p{font-size:inherit;line-height:inherit;margin:0}
@media(max-width:760px){.article-shell .table-scroll{margin:1.3rem 0 1.6rem;border-radius:8px}.article-shell table{min-width:640px;font-size:1rem}.article-shell table th,.article-shell table td{padding:1rem}.article-shell table thead th{font-size:.9375rem}}
/* Share navigation sits on the article's light surface, not the dark header. */
.article-share nav{display:flex;flex-wrap:wrap;gap:.75rem}
.article-share nav a,.article-share nav a:visited{display:inline-flex!important;align-items:center;justify-content:center;min-height:44px;padding:.75rem 1.25rem;background:#c8102e!important;border:1px solid #c8102e!important;border-radius:8px;color:#fff!important;-webkit-text-fill-color:#fff;opacity:1!important;visibility:visible!important;font-size:.9375rem!important;font-weight:700;line-height:1.4;text-decoration:none!important}
.article-share nav a:hover,.article-share nav a:active{background:#970b23!important;border-color:#970b23!important;color:#fff!important}
.article-share nav a:focus-visible{outline:3px solid #111;outline-offset:4px;background:#970b23!important;border-color:#970b23!important}
/* Keep full-width sections inside the scrollbar-adjusted page width. */
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/* Verified biography and LinkedIn recommendations, October 2026. */
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/* Semantic case section headings retain the original compact visual hierarchy. */
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.lr-service-offer h2{margin:0 0 .85rem}.lr-service-offer .lr-kicker{min-height:2.8em;margin:0 0 .65rem;line-height:1.4;color:#8c1530}
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/* Approved RAIO·X copy: scoped additions preserve other pages. */
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/* User-requested beta hero, audience icons and illustrated deliverables. */
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.lr-page-diagnostico-de-marca .lr-diagnostic-deliverables .lr-diagnostic-grid article{border-top:1px solid #ffffff5c;padding:1.5rem 0 0;min-width:0}
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@media(max-width:1050px){.lr-page-diagnostico-de-marca .lr-diagnostic-hero-grid{grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr)}.lr-page-diagnostico-de-marca .lr-deliverable-layout{gap:2rem}.lr-page-diagnostico-de-marca .lr-report-sheet{padding:22px 16px}.lr-page-diagnostico-de-marca .lr-report-title{font-size:18px}.lr-page-diagnostico-de-marca .lr-plan-topic{grid-template-columns:65px minmax(0,1fr);gap:6px}}
@media(max-width:800px){.lr-page-diagnostico-de-marca .lr-diagnostic-hero-grid{grid-template-columns:1fr;gap:1.5rem}.lr-page-diagnostico-de-marca .lr-diagnostic-beta-hero h1{font-size:clamp(2.85rem,8.9vw,4rem);max-width:650px}.lr-page-diagnostico-de-marca .lr-diagnostic-beta-hero .lr-deck{font-size:1rem}.lr-page-diagnostico-de-marca .lr-diagnostic-hero-visual{max-width:460px;justify-self:center;margin-top:.5rem}.lr-page-diagnostico-de-marca .lr-diagnostic-audience h2{font-size:clamp(2.4rem,7.5vw,3.4rem)}.lr-page-diagnostico-de-marca .lr-deliverable-layout{grid-template-columns:1fr;gap:3rem}.lr-page-diagnostico-de-marca .lr-deliverable-heading{margin-bottom:2.5rem}.lr-page-diagnostico-de-marca .lr-report-sheets{max-width:530px;height:525px}.lr-page-diagnostico-de-marca .lr-report-sheet{padding:25px 20px}.lr-page-diagnostico-de-marca .lr-report-title{font-size:20px}.lr-page-diagnostico-de-marca .lr-plan-topic{grid-template-columns:78px minmax(0,1fr)}}
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/* Keep the restored Materials navigation item readable on narrower screens. */
@media(min-width:761px) and (max-width:1120px){.lr-nav{display:none}.lr-mobile{display:block}.lr-mobile summary{cursor:pointer;border:1px solid #666;padding:.65rem .8rem;font-size:.875rem;list-style:none}.lr-mobile summary::-webkit-details-marker{display:none}.lr-mobile summary:after{content:' +';margin-left:.5rem}.lr-mobile[open] summary:after{content:' −'}.lr-mobile nav{position:absolute;left:0;right:0;top:88px;padding:1.1rem 5vw 1.6rem;background:#090909;border-top:1px solid #333;display:grid;gap:.15rem;box-shadow:0 12px 30px #0005}.lr-mobile nav a{display:block!important;padding:.85rem .4rem;color:#fff;text-decoration:none;font-size:1rem}.lr-mobile nav a:last-child{color:#ff6679}}

/* Services: connected paths echo the relationship between brand and delivery. */
.lr-page-intro.lr-services-hero{position:relative;isolation:isolate;overflow:hidden;background:#090909;color:#fff;min-height:570px;display:flex;align-items:center;padding:5rem 0}
.lr-services-hero-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;z-index:-2}
.lr-services-hero:after{content:'';position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,#090909f5 0%,#090909d9 38%,#09090955 66%,#0909090d 100%);pointer-events:none}
.lr-services-hero .lr-wrap{position:relative}
.lr-page .lr-services-hero h1{color:#fff;max-width:760px;font-size:clamp(3rem,5.3vw,5rem);line-height:1.05;text-wrap:balance}
.lr-services-hero .lr-kicker{color:#ff8796}
.lr-services-hero .lr-deck{color:#ededed;max-width:610px;font-size:clamp(1.05rem,1.45vw,1.18rem);margin:1.6rem 0 0}
.lr-services-hero .lr-action:focus-visible{outline:3px solid #fff;outline-offset:5px}
@media(max-width:900px){.lr-page-intro.lr-services-hero{min-height:540px}.lr-page .lr-services-hero h1{max-width:650px}.lr-services-hero:after{background:linear-gradient(90deg,#090909f0,#090909bb 62%,#09090966)}}
@media(max-width:600px){.lr-page-intro.lr-services-hero{min-height:0;padding:3rem 0 3.5rem}.lr-services-hero-image{object-position:72% center}.lr-services-hero:after{background:linear-gradient(90deg,#090909e8,#090909b8),linear-gradient(0deg,#09090955,transparent)}.lr-page .lr-services-hero h1{font-size:clamp(2.5rem,10.5vw,3.5rem);line-height:1.08;max-width:100%;text-wrap:balance}.lr-services-hero .lr-deck{font-size:1.05rem;line-height:1.7;margin-top:1.3rem}.lr-services-hero .lr-actions{margin-top:1.7rem}.lr-services-hero .lr-action{min-height:52px;max-width:100%}}